
Soberlink
For this campaign in our ongoing partnership with Soberlink, we’ve elevated Soberlink’s content by diving deeper into personal stories that showcase the life-changing impact of their alcohol monitoring solution. In Daniel’s journey, Soberlink helped him rebuild trust and stay committed to sobriety after decades of alcohol abuse. With Evan, Soberlink was key in proving his sobriety during a custody battle, allowing him to maintain his relationship with his kids. Through in-depth interviews and evocative lighting, we crafted visuals that resonate emotionally, highlighting the stakes of addiction and the hope for recovery. Connecting people to the solutions that make a difference—that’s what we both do.

In-house team

Ky Schultz
Executive Producer

Bria Little
Director

Jameson Connors
Producer

Chris Kas
Director of Photography
No matter the size of your project, Lure is the agency you want to work with. Every time we present them with a concept, their team is consistently prepared and focused on turning our vision into reality. Their process—from pre-production planning to post-production edits—is organized, transparent, and efficient, making the entire experience seamless. Even with broad creative direction, they manage to fill in the gaps and often exceed our expectations.
Our clients, many of whom have sensitive and personal stories to share, always feel at ease, knowing they are in caring, capable hands—something we value deeply. Lure strikes the perfect balance between professionalism and creating a fun, collaborative atmosphere on set. We couldn’t recommend them highly enough and are excited for many more projects together as part of our ongoing partnership.
Samantha Gianetti, Marketing & Advertising Manager