From producing Rayovac’s national broadcast campaign to earning 8 Davey Awards, 4 Telly Awards, and helping Hoosier Racing Tire win 4 SEMA Media awards, we’re proud to bring bold ideas to life. We continued to contribute to local nonprofits with over $60,000 in donations. And we launched our second logo collab to continue to uplift artist voices. Thank you for trusting us with your vision, and here’s to more impactful storytelling in 2025.
But first, welcome to our 2024 year in review!
Lure Goes National
Earlier this year, we had the privilege of creating Rayovac’s first national broadcast commercial, “Imagine Your Life with Rayovac” 🔋. Going head-to-head with Duracell, this campaign introduces Rayovac’s fresh rebrand and packaging across the U.S., Latin America, and Brazil.
Acting as both agency and production company, we worked closely with Rayovac’s marketing team to bring their vision to life. From concept to massive set builds and long shoot days, this project was a labor of love for our talented team.
A huge thank you to Rayovac for trusting us with this campaign! 👏 Watch now and see the power of imagination—and great batteries.
Big Wins for Big Ideas
We’re incredibly proud to announce that our work earned 8 Davey Awards, 4 Telly Awards, and helped Hoosier Racing Tire snag 4 media awards at SEMA. These wins show that we’re all about bringing big ideas to life, telling stories that matter, and getting results that really make an impact.
🏆 8 Davey Awards The Davey Awards are all about celebrating small agencies with big ideas, and this year, we showed that bold creativity wins. Getting recognized by industry leaders from Disney, Microsoft, and Condé Nast really proves how much heart and talent our team puts into every project.
🏆 4 Telly Awards This year, our Telly Award wins showcase our ability to deliver impactful storytelling across diverse industries. From Pelco’s Chesapeake Bay Bridge-Tunnel Case Study, which earned Gold for its human-centered narrative, to the Silver win for the Find Your Place in the World campaign for SBCC, we proved that high-quality content can shine under pressure. We also earned Silver for our work with Wilderness Youth Project, inspiring connection through nature, and a Bronze for A/C Pro’s Training Program series, showing that training videos can be both educational and visually compelling.
🏁 4 SEMA Media Awards with Hoosier Racing Tire Our launch video for Hoosier’s Track Attack Pro tire set the tone for success at SEMA. With a tight timeline and creative collaboration, we introduced Hoosier’s street-to-track product and helped redefine their brand identity. The results? Four SEMA awards that highlight innovation, performance, and storytelling at its best.
A Year of Impact and Community Support
At Lure Digital, we believe in creating meaningful work and making a meaningful difference. As proud Santa Barbara natives, our commitment to supporting nonprofits and small businesses is at the heart of what we do.
This year, we’re thrilled to have partnered with incredible local organizations, contributing over $60,000 to causes that inspire positive change:
Santa Barbara South Coast Chamber of Commerce (Techtopia and Goleta's Finest)
Scholarship Foundation of Santa Barbara
TidySeas
Alpha Resource Center
Jodi House
Ganna Walska Lotusland
From environmental initiatives to educational scholarships and community resources, these organizations are creating waves of impact—and we’re honored to play a small role in their success.
We’re also passionate about uplifting small businesses, ensuring they have the tools and creative content to thrive. Partnering with like-minded teams is what fuels us, and we’re proud to share this journey with our community.
Here’s to another year of collaboration, giving back, and doing work that truly matters. 🌟
Creating Longstanding Partnerships: Our Ongoing Collaboration with Montecito Bank & Trust
Since launching our first commercial campaign in 2019, our creative partnership with Montecito Bank & Trust has evolved into a collaboration defined by innovation and a shared commitment to uplifting our Santa Barbara community.
A Journey of Innovation and Storytelling. Over the years, we've partnered with MB&T to develop three commercial campaigns that go beyond promoting banking services—they celebrate the people, businesses, and nonprofits that make Santa Barbara special. Every campaign has reflected Montecito Bank’s core mission of enriching the community it serves.
A Multi-brand Approach. Through our partnership, we've tackled diverse storytelling opportunities that highlight MB&T’s role in fostering growth across multiple sectors. By showcasing local businesses, nonprofits, and individuals, we’ve created campaigns that resonate across different audiences, building trust and connection with Montecito Bank’s clients.
Why Longstanding Partnerships Matter. At Lure Digital, we thrive on forming lasting relationships with brands like Montecito Bank & Trust. Long-term collaborations allow us to develop a deeper understanding of our client’s goals and elevate their messaging with each campaign. These partnerships are about more than just creating great content—they’re about growing together and consistently delivering results that matter.
Shaping Ads: Creative Solutions for Every Market
We pride ourselves on our ability to adapt our storytelling, shooting, editing styles, and more to fit the unique needs of each product, client, and audience. From rugged car tires to delicate jewelry, we tailor every element of our creative process to ensure the final product resonates with the target demographic and achieves the client's goals. Here's how we delivered impactful campaigns for two vastly different brands:
Mint & Lily: A Personalized Touch for Holiday Shoppers. For Mint & Lily, we crafted their first-ever video commercials—a :30 and :15 spot that captured the essence of their brand. Highlighting their personalized jewelry as “the perfect gift that doesn’t break the bank,” we designed a campaign to evoke the warmth and joy of holiday gifting. Every detail, from the inviting visuals to the heartfelt messaging, was aligned to connect with a broad audience during the festive season. These ads, streaming on Peacock and digital platforms, were completed on a fast-track timeline, highlighting our ability to deliver high-quality work under tight deadlines.
Hoosier Tires: Grit and Performance on Display. For Hoosier Racing Tires, the challenge was entirely different: launching their first street-to-track tire, the Track Attack Pro, ahead of the SEMA industry car show. This ultra-high-performance tire demanded an edgy, action-packed approach to highlight its versatility—from the daily drive to the racetrack. Our video showcased the tire’s dynamic capabilities through cinematic visuals and fast-paced editing, building excitement and redefining Hoosier’s brand identity. The result was a launch video that not only announced the product but also introduced a bold new look and feel for the brand.
Adapting for Every Audience. Whether we're telling a heartfelt story for holiday shoppers or creating high-energy excitement for car enthusiasts, our approach centers on understanding the unique essence of each product and aligning it with the audience's expectations. By seamlessly shifting between styles and strategies, we create ads that resonate, drive engagement, and leave lasting impressions.
This adaptability, combined with a commitment to excellence and collaboration, is what makes Lure Digital a trusted partner for brands across industries. Whether delicate or rugged, subtle or bold, we know how to tell the right story, in the right way, for the right audience.
Lure Lifts Local Artists Voices
For our 2024 limited release collab, we featured designs by Kelsey Cearnal, tattoo artist and printmaker from Santa Barbara! Kelsey was born and raised in Santa Barbara. She tattoos full-time at 805 Ink, specializing in American traditional tattoos. With an emphasis on traditional tattoo imagery and traditional printmaking techniques, Kelsey strives to create work that feels new and refreshed while maintaining a sense of familiarity and comfort.
Kelsey created this design for Lure to nod to film and production viewed through a Victorian lens. This image is inspired by the traditional and antiquated tattoo imagery that she is focused on. These collabs are meant to support local artists and we encourage you to visit Kelsey's Instagram.
Wrap Up, Wrap Out
2024 has been a year of creativity, innovation, and meaningful collaborations at Lure Digital. From our milestone national broadcast commercial for Rayovac to award wins at the Daveys, Tellys, and SEMA, it’s been a year to remember. We’re proud of the impactful campaigns we created, from heartfelt holiday ads to high-energy tire launches to commercials at every scale.
A special thank you to our clients, partners, and the local community for your trust and support. With over $60,000 donated to nonprofits and continued partnerships with incredible organizations, we’re committed to making a positive impact.
Looking ahead, 2025 holds even more exciting opportunities to collaborate, create, and make a difference. Stay tuned!
Lure on set with Energizer Holdings company Energizer Lights for their Jeep-branded lights.
Lure Digital. An award-winning video marketing agency in Santa Barbara and Los Angeles that is dedicated to creatively connecting people to your brand. Connect with us to create award-winning content for your brand.
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